HENRIQUE
VEIGA
BRANDING
UX/UI
GRAPHIC
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I’m a UX/UI designer with a background in communication design, driven by the challenge of creating seamless, user-centred experiences with a strong, ownable visual identity. I love working across the full spectrum of product design, from small improvements to large-scale redesigns, and I’m especially excited by turning complexity into simple, elegant, and enjoyable experiences.
WORK EXPERIENCE
Medbelle
Product designer
05.2024 —
Designed end-to-end user experiences for patients, consultants, and internal operations and sales teams, supporting complex healthcare and operational workflows.
Translated business, clinical, and operational challenges into scalable product solutions in close collaboration with product managers, engineers, and internal stakeholders.
Used research, shadowing, competitor analysis, and behavioural insights to identify friction points and improve key journeys such as appointment booking, task management, and consultant discovery.
Built modular, reusable UI patterns and systems to support scalability, consistency, and rapid iteration across multiple products.
Improved information hierarchy, prioritisation, and interaction models in high-frequency tools used daily by operations and sales teams.
Iterated on features through usability testing, analytics, and stakeholder feedback, balancing user needs, technical constraints, and delivery timelines.
LODE
Lead designer / Product designer
06.2020 — 04.2024
Leading and managing a team of designers.
Working with diverse user testing data to develop user-first layouts, flows and solutions
Develop user personas, information architecture and user journeys
Building brand design from the ground up, starting with client-collaboration workshops to fully developed style guides and ownable illustration look
Creating low and high fidelity prototypes with interaction and animation simulations
Collaborating with product managers and software engineers, bridging communication to ensure that all projects are developed and delivered exactly as specified, checking the progress and providing feedback
Creating storyboards and styleframes for animations and videos, directing and collaborating with 2D and 3D motion designers to deliver seamless results
Designing editorial layouts for printed formats
Creating multi-dimensional installation graphics, including preparation of final art for diverse formats
Managing photography content strategy for corporate blogs, newsletters and brand asset portfolios
Translating complex data, processes and concepts into intuitively graspable infographics
LODE
Junior designer
08.2016 — 06.2020
Working with diverse user testing data to develop user-first layouts, flows and solutions
Develop user personas, information architecture and user journeys
Building brand design from the ground up, starting with client-collaboration workshops to fully developed style guides and ownable illustration look
Creating low and high fidelity prototypes with interaction and animation simulations
Creating storyboards and styleframes for animations and videos, directing and collaborating with 2D and 3D motion designers to deliver seamless results
Designing editorial layouts for printed formats
Creating multi-dimensional installation graphics, including preparation of final art for diverse formats
Managing photography content strategy for corporate blogs, newsletters and brand asset portfolios
Translating complex data, processes and concepts into intuitively graspable infographics
Lamudi
Junior designer
07.2015 — 07.2016
Designing digital material for online marketing team, from banners to newsletters
Collaborating with product managers and software engineers, bridging communication to ensure all projects are developed exactly as specified before
Developing the monthly magazine for Sri Lanka and Ghana, designing layouts, illustrating and photo editing the whole product
Creating solutions for new tools to be implement into the company’s app
Lamudi
Intern design
01.2015 — 06.2015
Designing digital material for online marketing team, from banners to newsletters
Collaborating with product managers and software engineers, bridging communication to ensure all projects are developed exactly as specified before