X MEDIA INSIGHTS

UX/UI | Branding

X Media Insights, a leading provider of data-driven insights, approached us with a compelling challenge: to enhance their brand presence and create a dynamic online platform that would showcase their expertise in delivering actionable insights to clients across various platforms. The goal was clear - to establish a digital identity that mirrors their cutting-edge approach to data analysis.

My role

Research

Competitor analysis

User flow

Information architecture

Wireframes

Visual design

Tools

Sketch

Adobe Illustrator

01|03

BRANDING

Our approach to X Media Insights' branding was centred around modernity, cleanliness, and a tech-savvy aesthetic. We crafted a visual identity that not only reflected their advanced analytics services but also conveyed a sense of trust and reliability. The sleek design, coupled with a carefully chosen colour palette and typography, resulted in a brand image that resonates with the tech-driven audience.

02|03

WIREFRAME

To lay the foundation for the website, we delved into the client's pitches and documents, and through based on them developed comprehensive wireframes that mapped out the structure and organisation of the site. This process was crucial in aligning our creative vision with the client's goals, ensuring a seamless user experience.

03|03

WEBSITE

With the wireframes as our guide, we brought the vision to life by seamlessly integrating the corporate identity into the website.

One notable feature is the benefits cards, each adorned with bespoke illustrations that simplify intricate processes, providing a visually engaging and informative interface.

Through a harmonious blend of design and functionality, the X Media Insights website stands as a testament to our commitment to translating a client's vision into a captivating digital experience. The result is a platform that not only elevates their brand but also facilitates an intuitive exploration of their data-driven insights.